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Keep It Clean: Social Media Screenings Gain in Popularity

Nov 20th, 2023 by David Cotriss

Your personal social media profiles can potentially seriously affect your professional life.

“Because we tend to view our personal social media accounts as being ‘personal,’ there’s a good chance that by viewing someone’s profile, you’ll get a glimpse into their personality beyond the resume,” said DeeAnn Sims-Knight, founder of Dark Horse PR.

What is a social media screening?

A social media screening is usually done prior to employment, when a candidate is applying for a job. It involves researching a prospect’s social media profiles and their activity, including what they post, like and comment on. Some of the platforms they are likely to check are LinkedIn, Instagram, Facebook, Twitter, TikTok and WhatsApp.

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